Home Staging – Why It Works

Home Staging – Why It Works : With the popularity of home staging television shows, many are wondering if staging works in the “real world.” Home staging is more than just good entertainment on a Saturday afternoon, it is a proven technique that sells homes in Hollywood and across the country.

HOME STAGING DESCRIPTION: Home staging is the art of preparing your house for sale by highlighting the home’s features through furniture arrangement, accent placement, and color choices. An Accredited Staging Professional is a real estate expert that performs an objective evaluation of a property to determine any obstacles that may hinder buyer interest in your home. Staging is not decorating. Home staging involves using interior design principles and marketing strategies to best represent your home.

WHY STAGING WORKS: Home staging works because a properly staged house is a house shown at its best condition. Each room contains important design elements: highlighted focal points, proper furniture placement to create a larger space and smooth traffic patterns, tasteful color selections on walls and through home decor, and properly placed home accents. All these principles working together create an atmosphere that triggers buyers’ emotions, causing them to fall in love with the home.

In a staged home, buyers will see that:

  • Staged homes look well cared for: staging addresses updating the home’s decor while working within the home owner’s budget.
  • Staged homes are uncluttered: staging involves removing excess items so buyers can see the home’s features.
  • Staged homes have a pleasant atmosphere: staging displays the best furniture layout for your home, highlighting the focal points and creating easy pathways around the furniture.
  • Staged homes appeal to a wider range of buyers: staging neutralizes a homes decor, giving it a model house-like appeal, thus attracting more buyers.

These elements help to generate buyer interest causing wonderful side-effects


  1. Higher Asking Price: Statistically, homes that have been staged command higher asking prices than non-staged homes, because the house is in top showing condition.
  2. Faster Sale Time: Statistically, staged houses sell in one-third time than non-staged houses
  3. Greater Rate of Return: Statistically, the investment in staging is returned to the homeowner when their house sells. The average rate of return is about 120%. For example, if a home owner invested $500 in staging their house, they are likely to receive $560 back from the sale of their home through fewer (if any) price reductions or from an increase in asking price.